A CEO-hosted YouTube show — built from scratch: set design, multi-camera studio production, guest booking flow and bilingual edit pipeline.
The brief
- Founder wanted authority, not ads
- Long-form YouTube as the channel
- Premium set, recurring format
- Multi-guest production flow
What we did
- Custom set design & build — including a full desert majlis
- Multi-cam studio shoots
- Show branding & packaging
- Edit pipeline for full episodes + clips
- Guest coordination & scripting
The outcome
- A repeatable show system, not one video
- Episodes repurposed into dozens of clips
- The format became a brand asset
