Twenty months of always-on brand communication — CEO thought-leadership video, community content and a multi-station radio activation, run as one system.
The brief
- Strong product, quiet brand
- Founder ready to be the voice
- Community that needed activating
- No internal creative team
What we did
- ~30 CEO thought-leadership videos
- Monthly content system — strategy to posting
- Community & event coverage
- Multi-station radio activation with on-air segments
The outcome
- Consistent presence, 20+ months and counting
- Founder became a recognised voice
- Radio activation among our largest projects
