Sixty-plus creators sourced, contracted, briefed, directed and delivered across three markets — business side and creative side managed in full.
The brief
- Scale content across 3 markets
- Keep one brand voice across 60+ creators
- Handle contracts, payments, delivery
- Quality control at volume
What we did
- Creator sourcing & vetting — 60+ placed
- Contracting & payment management
- Briefs, scripts & creative direction
- Street activations & live event coverage
- Delivery QC & performance reporting
The outcome
- 60+ creators delivered on-brand
- Program ran across KSA, UAE & Southeast Asia
- Months of content, one strategic direction
