A public-facing PR activation carried across multiple radio stations — interviews, walkthrough segments, RJ mentions and street-level presence, coordinated as one campaign.
The brief
- Take the brand beyond the feed
- Real-world credibility, fast
- Bilingual public communication
What we did
- Multi-station radio planning & buying
- On-air interviews & walkthroughs
- RJ mentions & giveaway activations
- Street activation coverage & content capture
The outcome
- Airtime across the UAE's biggest stations
- Brand heard by mass audiences at peak hours
- Full content library from one activation
